Product Designer
Justworks Unifing platforms to deliver seamless insurance benefits experience to 200k employees and drive SMBs growth
#HEALTHCARE #B2B SaaS
Creative Resilient Youth A digital healing app that supports teen wellbeing through creativity, self-expression and community
#0
PartyPlace Optimizing marketplace funnels to boost lead generation and monetization
#HOSPITALITY #MARKETPLACE #CONVERSION
Junto Enabling productivity for neudivergent young adults through social accountability
#PRODUCTIVITY #CONSUMER #AI #iOS
AG Group An interactive toolkit to help brands develop inclusive strategy with intention, and enhance brand story across all touch points
#DIGITAL STRATEGY #FASHION TECH
eileenfengyl@gmail.com
Sth I’ve made, shot, and vibed
02. Social video Ads for Junto (my masters thesis project @ UPenn)
//Shot on iPhone
//Edited with iMovie and CapCut
//Sculpture
//Medium: Wood
//Medium: Digital Design
//Made with Illustrator
Instant film camera was first introduced in 1940s by Edwin Land, the founder of Polaroid Film. I delved into the subject matter from multiple perspectives, its historical trajectory, future potential, symbolic significance, its evolution in production and manufacture from the 1940s to the present, and its intimate connection with individuals and broader cultural contexts. The first icon drew inspiration from the instant film camera I have at home, representing the classic appearance of contemporary instant film cameras. For the second icon, I selected 35mm film, as it is a primary medium for photography prior to the advent of instant film technology. The third icon symbolizes the specific film utilized in modern Polaroid cameras. For the fourth icon, I chose a paint bucket, symbolizing the special paint integral to the film production process. Then, I thought about the typical scenarios wherein instant film cameras are used, leading to the design of a birthday cake icon to symbolize moments of celebration captured through instant film cameras. Icons 6 and 7 serve as an exploration into the object’s potential future. Icon 6 is the result of imagining people collecting lots of instant photos over time and turning them into a photo album. Lastly, the eighth icon makes us think about how instant film is connected to death. Film can last a really long time, even more than 50 years. I reflected on how the memories encapsulated within the film serve as lasting mementos for those who have departed. For each icon I designed, For each icon, I incorporated shadows to maintain the 2D design while adding depth and visual interest.
//Arcosanti, AZ
//Phoenix, AZ
//Beijing, China
//Philadelphia, PA
//New York Ciry, NY
05. Data Composite
//Medium: Digital Collage //Made with Photoshop
//Medium: Desktop
“A desktop is a changing record of visual decisions. It speaks to the aesthetics of a particular work-flow and personal space. A desktop exhibits a diagram of your organizational habits and a screenshot of it captures a brief moment of its functional evolution. The image of your desktop becomes an intimate self-portrait and the impulse to decode an unfamiliar desktop is unavoidable.”
– Jason Huff, Rhizome 2012
UNSPLASH
eileenfengyl@gmail.com
I enjoy learning about the “why”, building meaningful products that show lots of care
Just graduated from M:IPD @ UPenn, I experimented with ways to connect design / creative decisions to tangible business outcome.
I majored public health in undergrad at UW, my first grad school, and almost went on a academia path. But I knew something was not right: It was a field where creativity was valued in theory, but in practice, there was little room to experiment.
Design gave me the space to do things I truly want: to move faster, think differently, make things with my hands, and actually see the impact. My obsession became impossible to ignore. So, I pivoted (the best decision I’ve ever made).
Looking back, it all connects. I grew up in a family doing furniture small business, and surrounded by well-designed furnitures, and felt the most excited with artsy and creative things. While majored in public health, I kept in touch with my creative sides through photography and courses such as graphic design, sculpture, architecture drawing, etc.
Things I can bring to design? System thinking, cross-disciplinary collaboration, and trust building.