Research
Starting with auditing the legacy flows and information architecture of both platforms
Working closely with content designer, we formulated hypotheses to inform the design of prototypes:
Employees need clear guidance through the QLE request process due to its complexity - involving time-sensitive deadlines, extensive documentation, and multi-step procedures. This is especially overwhelming for employees navigating the QLE process for the first time.
02. Employee’s Mental Modal
When life changes occur, employees think about modifying their insurance coverage rather than specifically “requesting for QLE”