Competitive analysis showed that current solutions are isolated.
Interviewed and conducted focus groups with those who have tried products in the market. 70% of them said they drop-off after 1-2 weeks of trial period.
Target user:
Age: 18 – 30 years old
Profession: Students, early-mid career professionals
ADHD diagnosis: Diagosed with ADHD in adulthood, or strongly suspect
Goal: To understand people’s struggles with productivity and goal management.
Consulted experts in behaviroal science
We also received mentorship from 10+ healthcare experts (ADHD professional, therapist, etc.). They provided insights on executive dysfunction, behavioral motivation, and in-depth knowledge about productivity for ADHD individuals.