Interview and conducted focus groups sessions with 15+ users to understand their struggles with productivity and goal management
Target user:
Age: 18 – 30 years old
Profession: Students, early-mid career professionals
ADHD diagnosis: Diagosed with ADHD in adulthood, or strongly suspect
Consulted experts in behaviroal science
We also received mentorship from 10+ healthcare experts (ADHD professional, therapist, etc.). They provided insights on executive dysfunction, behavioral motivation, and in-depth knowledge about productivity for ADHD individuals.
Competitive analysis showed that current solutions are isolated. 70% of the users said they don’t sustain.
While conducting interview, users said they drop off after 1-2 weeks of trial period. We analyzed those products and see how they help user achieve their goals.