I designed multiple versions of prototypes with an ideal experience in mind and ran a number of user testing. Here are a few things I tested...
User testing objectives:
To validate our assumptions such as user’s mental model, the overall user experience of the flow, their response to view and select new insurance plans before receive admin’s approved, and identify area of improvement for copy (including the voice and tone)
View the detailed research plan here
THE WHATWhat if managing health benefit feels like shopping...?
THE WHATEntry point