Junto / Passion Project
Can’t get sh*t done? Enabling productivity for neurodivergent young adults through body doubling
2 Product Designer
1 Industrial Designer
1 Product Manager
09/2024 – 05/2025
0
Interaction Design
Software & Hardware AI
Visual Design
Business Strategy
Smart technology that simplies goal management for young adults with ADHD through social accountability with trusted ones, AI-assisted task management, and minimized distraction – a system that keeps user motivated in a long term.
IMPACT
Innovation Fund Validation Award Recipient
Wharton’s Startup Challenge as semifinalists
1.1% CTR on Instagram Ads
Experiences and goals with some obstacles.
Starting and achiving long term goal is extremely difficult for young adults with ADHD
5.29% of the world has ADHD = 1 in 20 people. That’s means 28.8 billion productivity loss in the US alone
A three parts ecosystem that enables productivity through social accountability, AI task breakdown, and minimized distraction
Type or rant to add your goal. Then, Junto will use AI to extra your goals and turn them into small tasks. You can remove or edit tasks as you see fit, and also let Junto you know you feel about the goal.
Buddy mode is a easy way for friends or family to support your as your achieve your goals. Buddy can see your progress, how you feel about you goal, and send you some boosts of genergy to keep you going.
To begin working, set a timer and center yourself before a working session. You can do this with an app, or with the add on Junto device that takes your focus to the next level.
Let’s dive deeper into my design process!
Conducted discovery research (interview, focus groups, etc.) with target user: 18 - 29 year old students or early to mid-career professionals, either diagnosed or self-suspect ADHD during adulthood
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Open to different methods
- Curious to understand diagnosis
- Working with therapists
- Face barriers to diagnosis (cost, access)
- Seek productivity tools
- Support from online ADHD groups
Everyone we interviewed said they’ve used some tools to manage ADHD. However, 70% of them said they drop-off the existing solutions after 1-2 weeks of trial period
Consulted experts in behaviroal science
We also received mentorship from 10+ healthcare experts (ADHD professional, therapist, etc.). They provided insights on executive dysfunction, behavioral motivation, and in-depth knowledge about productivity for ADHD individuals.
We went with ideas around body doubling and designed with a key hypothesis: People have a strong enough support system (family, friends, etc.) to help them along the way
Some screenshots of our ideation and brainstorming process
Junto V1 app: Helping people with ADHD achieve their goals and be each other's accountability partners
Tested with 16+ user and their accountability partners
We designed and ran a moderated 7-days user testing with users and their accountability partners via WhatsApp, simulating the body doubling experience.
I designed and ran product testing with the users and asked their thoughs about the feature, as well as what they believe is a “must have, “should have” and “could have”.
Feedback on the features and interaction helped us iterate and created new Junto app
Friends and family want to help, but they also have their own lives and can't always be physically present.
Long term goals feels impossible to reach because it requires sustained effort, but more so about the emotional barrier that comes along.
ADHD brain crave for new things. The added novelty would motivate them while achieving goals.
HMW create a low effort experience for busy friends?
Accountability partners have to scroll and check user’s updates from the feed.
A buddy mode that lives across the iOS ecosystem for easy access.
HMW help user overcome both the emotional and the decision barriers?
User felt overwhelmes to see so many things in once. Current design solves the utility problems but not emotional ones.
AI does the hard part of breaking down goals to tasks, and suggesting efforts in small, medium, or large.
You can let your partners know how you feel about each tasks.
HMW design motivation and encouragement?
The feed and interaction feel like another social media, raising questions about meaningful connection and long term engagement.
Micro interaction and nudges that carry more emotional weight
Validated by users and healthcare professionals
- 30 year-old entrepreneur
- 27 year old graduate student
- ADHD therapist
We tested our concept by running Ads on Instagram. The post got 1.1% CTR!
CTR benchmark:
Average 0.58% and 1.20%
0.85% for Health & Wellness industry
Happy to dive deeper into both software and hardware iteration, or how we design the product around Junto’s business strategy! Reach out to me at: eileenfengyl@gmail.com
Product Design @ Junto