Junto

Enabling productivity for young adults with ADHD

OVERVIEWJustworkshelps SMBs and entrepreneurs grow with confidence through managing their employees and operations such as payroll and benefits.

AWARDS Venture Lab Startup Challenge - Semifinalists
Wharton Innovation Fund Validation Award

ROLEProduct Designer, UX Researcher

TEAMMaster thesis project with Ankita Diwan, Jessica Chou, Kanika Kumar

TIMELINESept 2024 - May 2025

• The Problem •

But for individual with ADHD, it is not just about productivity, it is...

“I keep pushing my big goals behind for other burning issues.

— 29 year-old entrepreneur with ADHD

HMW

Help young adults with ADHD achieve long term goals by adapting the physical and social environment

• The Solution •

Enabling productivity through a...

3 parts ecosystem to start, focus, and follow through.

• Research •

Understanding the productivity, accountability, and goal management related problem for young adults (age 18 - 35) with ADHD

METHOD ONE
User interview and focus groups
Our team conducted multiple rounds of in-depth interviews with 15+ young adults with ADHD such as students, and early-career or mid-career professionals in CA, PA, and NY/NJ Tri-State areas, and 5+ focus groups sessions to understand their struggles with productivity, accountability, and goal management.

METHOD TWO
Expert consultation
We also received mentorship from 10+ healthcare experts (ADHD professional, therapist, etc.). They provided insights on executive dysfunction, behavioral motivation, and in-depth knowledge about productivity for ADHD individuals.

• Key Insight •

3 insights that lead our design direction

Big goals don’t motivate, they paralyze.

Your brain wants to focus. Your phone has other plans.