Client Project: AG Consulting Group
A guide for fashion brands & retailers grow with authenticity in the inclusivity trend
As gender expression becomes an increasingly visible part of individual identities, the demand for "gender neutral" clothing - or clothing outside of the traditional male/ female binary categories - is growing. Younger consumers are more interested in spending with companies with mission-aligned values.
Working with AG Group and Eidos, we designed an interactive playbook to help close the gap between how consumers, retailers and brands understand “gender-neutral” clothing.
Design Strategist
Visual Designer
TEAM
Ankita Diwan
Ifeade Adedokun
Shivani Toshniwal
CLIENT
AG Group
TIMELINE
March - May 2024