So, what sets you apart? Using storytelling as an tool to engage and influence (even if the topic feels boring)

I care deeply about people and my audience, so I felt like it’s my obligation to turn design decisions into stories that engage and influence, and bring the outcomes that move the product and business forward.


Design Crafts

I believe things that functions amazingly well also looks beautiful, and beautiful things attract people and build trust. Outside of work, I take the time to consume beatuful things and I apply them as I design software.
Strong product thinking

I’ve always worn multiple hats (designer, PM, research, even data analyst) and worked with people across diverse industries (hospitality, healthcare, fashion, HR, etc.). This helped me think in system, tradeoffs, finding clear path from the messy problem, and be their best design partners.



Ownership and scrappiness

No matter where I am or what project I work, I treat them as my own thing and appraoch them through a “figuring out” mindset.



Why public health to design?
While I love the mission of making the world a better place through public health, I got frustrated with how slow innovation can happen.  Sharing the same core, design gave me the space to think differently, make things and actually see the impact.

Looking back, it all connects. Growing up in a family doing furniture small business, I was surrounded by well-designed pieces, and felt most excited with artsy and beautiful things. While studying in public health, I was the one student who kept taking other eleactives (photography, graphic design, sculpture, architecture drawing). You could easily spot me because I was the only one person bring prints, models, art board to class.





What inspires you?
Besides YouTube, articles, posts and whatnot, my design inspiration comes from my daily observation of the “grass roots” design (aka. the everyday things in our life “designed” by ordinary people) from diverse culture background.

For example, it comes from the sidewalk fish pond in Brooklyn that brings so much curiosity and joy to local community. It also comes from local architecture that reflects local history and migration of people, even though some look a bit “out of the place”.





Experiences PartyPlace / Product Designer

Creative Resilient Youth / Product Designer 

Justworks / Product Design Intern

Columbia University Irvine Medical Center / Experience Researcher

NYP Morgan Stanley Children's Hospital / Arts Therapy Researcher
Present

Present

05/24 08/24

01/23 07/23

06/22 11/22

Let’s stay in touch?











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In/yilineileenfeng
eileenfengyl@gmail.com