• Brainstorming •



We identified 6 impact areas for inclusive changes with co-designers


IMPACT AREA #1

Inclusive Sizing
Sizing options and charts catering to diverse body types and needs; Ex: ranging from 2xs - 6xl and better optimized size guides



IMPACT AREA #2

Supportive Staff
Retail staff trained in inclusive terminology and unbiased views on gender expression



IMPACT AREA #3

Avoiding TokenismNot incorporating pride symbolism superficially for profits. Continual availability of diverse fashion options for all


IMPACT AREA #4

Relatability & RepresentationDiversity in gender expression, body types via selecting influencers and models that relate to the user problems


IMPACT AREA #5

Authentic Story & ValueFoster a sense of belonging, respect and acceptance through inclusive brand story and focus on open artistic expression



IMPACT AREA #6

Non-Rigid Categorization Designing and presenting clothing without adhering to traditional gender categories such as "male" or "female