• Branding •
Adding energy to CRY’s legacy green, and building association to healing
I designed and facilitate a brand workshop to engage co-designers in discussion about the platform’s brand traits, color, and typography.
• Platform Consideration •
Prioritizing mobile experience
We want to lower the barrier of commuinty engagement. Mobile is the primary internet access point for many Gen-Z users, especially those from marginalized communities who may not have regular desktop access.
NUMBER TWOCost efficiency
Given resource and budget constraints, starting with mobile enabled faster development, which allows us to test with our target audience and iterate rapidly.
NUMBER THREEGen-Z user behavior
CRY’s target users are Gen-Z. According to research from GWI, 98& of Gen-Z owns a smartphone. They primarily interacts with digital platforms via mobile, making it the most intuitive choice.