• The Problem •








Most of us experience a few Qualifying Life Events (QLEs) at some point. You know, life stuff.


“Significant life changes that make individuals eligible to make health insurance changes outside the annual open enrollment period.” 




A few QLE examples IRL















😢 🥰 🤯
Big life moments bring lots of emotions – the happy and the tough ones, plus the responsibility of updating health insurance.













                    
       
    
               
         







 

Employees (aka. the user) Stuck and stressed


It’s another overwhelming task on an already packed to-do list—with deadlines, forms, and confusion.



Ops team Swamped with questions


> 200k+ employees rely on Justworks to manage their health insurance during transitions. Confusing steps meant more support tickets and time spent untangling the mess.











Business Goal: Making experience a competitive edge as Justworks moves from a single multi-products company


The current experience of submitting QLE are very different on two growing Justworks products (Payroll & PEO)