• The Problem •








Most of us experience a few Qualifying Life Events (QLEs) at some point. You know, life stuff.


“Significant life changes that make individuals eligible to make health insurance changes outside the annual open enrollment period.” 




A few QLE examples IRL















😢 🥰 🤯
Big life moments bring lots of emotions – the happy and the tough ones, plus the responsibility of updating health insurance.













                    
       
    
               
         







 

200k+ SMB employees (aka. the user) Stuck and stressed


They rely on Justworks to manage their health insurance during life transitions. It’s another overwhelming task on an already packed to-do list, with deadlines, forms, etc.



Justworks Ops team Swamped with questions


Confusing steps meant more support tickets and time spent triaging resources and untangling the mess.











Business Goal: Making experience a competitive edge as Justworks moves from a single to multi-products company


The current experience of submitting QLE are very different on two growing Justworks products (Payroll & PEO)