Most of us experience a few Qualifying Life Events (QLEs) at some point. You know, life stuff.
“Significant life changes that make individuals eligible to make health insurance changes outside the annual open enrollment period.”
A few QLE examples IRL
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Big life moments bring lots of emotions – the happy and the tough ones, plus the responsibility of updating health insurance.
200k+ SMB employees (aka. the user) Stuck and stressed
They rely on Justworks to manage their health insurance during life transitions. It’s another overwhelming task on an already packed to-do list, with deadlines, forms, etc.
Justworks Ops team Swamped with questions
Confusing steps meant more support tickets and time spent triaging resources and untangling the mess.
Business Goal: Making experience a competitive edge as Justworks moves from a single to multi-products company
The current experience of submitting QLE are very different on two growing Justworks products (Payroll & PEO)